ABOUT US
CENTI (China-Europe Networks of technology and Innovation) is a cross-border advisory firm connecting Europe and China. CENTI’s goal is to help companies in Europe to expand into China and vice versa through advisory services.
This includes helping Chinese corporates who are looking for investment and collaboration opportunities in Europe and creating a cross-border ecosystem with the aim to facilitate tech transfer. With presence China, particularly in Shanghai and Shenzhen, CENTI is providing access to the most exciting business areas in China: Beijing, the Yangtze River Delta (Shanghai, Jiangsu, Anhui and Zhejiang) and the Greater Bay Area (Shenzhen, Hong Kong, Guangdong and Macau)
The goal of CENTI is to facilitate tech transfer and business to and from China through 3 core parts:
- Advisory Services
- Cross-border Ecosystem
- Innovation Hub Operations

WHO WE REPRESENT
CENTI ADVISORY BOARD
CENTI TEAM
Our team brings over 30 years of cumulative experience between China and Europe; with a wide range of expertise in investment, advisory and business development in the tech sectors.
Apart from their expertise, our management team also brings its extensive networks into running our community in both China and Europe.
CENTI is actively participating in the Tech London Advocates community and is also managing Tech Shanghai Advocates and Tech Shenzhen Advocates in China.
John Zai
FOUNDER & CEO
Kelly Chan
HEAD OF BELGIUM
Tao Zhou
PARTNER
GENERAL MANAGER OF WUXI
Wendy Zhao
PARTNER
GENERAL MANAGER OF SHANGHAI
Zhe Lin
PARTNER
VICE PRESIDENT
Joyce Chen
PARTNER
DEPUTY GENERAL MANAGER
OF SHANGHAI
Vicky Liu
HEAD OF BUSINESS DEVELOPMENT
SHANGHAI BRANCH
Ritchie Li
HEAD OF ADMINISTRATION OFFICE