This policy explains how information about you is used. 


The information we gather

The Company gathers certain information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible for that personal information for the purposes of those laws.

Information about you is also used by our affiliated entities and group companies, including Shanghai KuoKong HanDian Business Consulting Co., Ltd. (our ‘group companies’).

In this notice, references to ‘we’ or ‘us’ means the Company and our group companies.

Information that we gather about you may include without limitationyour name and contact details.The provision of information by you is entirely voluntary.

We may also obtain information about you from third parties, such asour group companies, service providers and agents.

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

The legal basis for processing

The processing will generally take place when it is necessary to perform the contract between us, such as when you buy something from us. 

It may also take place based on your consent. Where you have given consent to any data processing, you have the right to withdraw that consent at any time.

Processing can also take place based on our legitimate interests. Our legitimate interests may be that we are carrying on or may carry on business with your employer. There is a limited privacy impact on you, and we think that you will expect that we will process your data in this way.

Information about third parties

Information we process as described in this notice may also include information about third parties such as individuals whose details you may (with their consent) choose to supply to us. 

Systems used to process data

We gather information directly from you and also via our websites and other technical systems. These may include, for example, our:

•       computer networks and connections

•       communications systems

•       email and instant messaging systems

•       telephones, voicemail, mobile phone records


When you use our website we may gather information about you through Internet access logs, cookies and other technical means. ‘Cookies’ are text files placed on your computer to collect Internet log information and user behaviour information. These are used to track website usage and monitor website activity and for other data processing reasons set out below.

Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about the cookies we use and how to delete them, please contact Data Protection Manager.

Reasons for processing

We process information about you for the following reasons:

•       to provide our services

•compliance with legal, regulatory and corporate governance obligations and good practice

•gathering information as part of investigations by regulatory bodies or in connection with legal proceedings or requests

•ensuring business policies are adhered to

•operational reasons, such as recording transactions, training and quality control

•ensuring the confidentiality of commercially sensitive information

•security vetting, investigating claims, complaints and allegations of criminal offences

•statistical analysis

•preventing unauthorised access and modifications to systems

•marketing our business 

•analysing purchasing preferences and improving services

•providing customer services

Disclosures and exchange of information and transfers outside the EEA

We may also disclose and exchange information with our group companies, credit reference agencies, service providers, representatives and agents, as well as with law enforcement agencies and regulatory bodies for the above reasons.

Information may be held at our offices and those of our group companies, and third-party credit reference agencies, service providers, representatives and agents as described above. Information may be transferred internationally to China and other countries around the world, including those without data protection laws equivalent to those in the UK, for the reasons described above. We have security measures in place to seek to ensure that there is appropriate security for information we hold including those measures detailed in our information security and data protection policies, which are available on request. International data transfers outside the European Economic Area are protected by Standard Contractual Clauses, as per GDPR Article 46(2).

If you would like further information please contact our Data Protection Manager (see above). We will not otherwise transfer your personal data outside of the EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

Retention periods

Your data will be held in accordance with the Company’s retention policy, which is available on request. In general, your data will be stored for the duration of your relationship with us, plus 3 years. 

Further enquiries

Please contact if you would like to correct or request (in accordance with applicable law) information that we hold relating to you or if you have any questions in relation to the above. 

Your rights

You have a number of important rights, which can be exercised free of charge. You have the right to request: 

  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address

  • require us to correct any mistakes in your information which we hold

  • require the erasure of personal information concerning you in certain situations

  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

  • object at any time to processing of personal information concerning you for direct marketing

  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

  • object in certain other situations to our continued processing of your personal information

  • otherwise restrict our processing of your personal information in certain circumstances. 

Where you have given consent to any data processing, you have the right to withdraw that consent at any time. We will not do anything with your data not outlined in this notice. 

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation. You can contact the Information Commissioner at by telephone: 0303 123 1113 for further information about your rights and how to make a formal complaint.

If you would like to exercise any of these rights, please contact us in writing by sending an email to, providing enough information to identify you and let us know which information to which your request relates. 

If you are not satisfied with any complaint you have with us, you also have the right to make a complaint to the Information Commissioners Office, which is the supervising authority in the UK in relation to data processing. 

We may change this privacy notice from time to time, when we do we will inform you via e-mail. 

Direct marketing

Information relating to you will be used to notify you by post, email or other electronic means of our services and those of our group companies and third party business partners, in which we believe you may be interested. You can withdraw your consent to use of personal data for marketing at any time by contacting us at

Change to this policy

The company reserves the right to change this policy as we may deem necessary from time to time or as may be required by law. Any change will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on you first use of the website following the alterations.